Sell Wisdom, not Sweat!
Date: June 1-4, 2000
Location: Germany, Kempinski Frankfurt Hotel Frankfurt
Event: Hi-end2000 Best Audio Equipment Exhibition in Frankfurt, Germany
The prestigious "Hi-End Show" in Frankfurt, Germany is the largest audio equipment exhibition in Europe. It is hosted by the German Society of Audio Engineering and held every two years.
The German Hi-End Show is a banner of the world's Hi-end industry, reflecting the progress of the world's Hi-end industry. The exhibition can not only appreciate the advanced design concepts, but also better understand the trends and trends of the future development of the world audio industry. Since this exhibition is the first largest European high-end audio exhibition in the 21st century, it is of great significance. The exhibition halls on the three floors of the hotel are all full. More than 220 exhibitors from all over the world and 500 top speakers they represent Audio brands participated in this Hi-end event.
Hi-End 2000 exhibits four categories: audio, record player, record and audio components. During the exhibition, the audience was like a cloud. Today, when the entire Asian audio market is in a downturn, the German Hi-end 2000 exhibition is so popular, it is amazing.
From the layout of the exhibition hall of this audio exhibition, it is not difficult to see that the exhibitors attach great importance to this exhibition. Especially in the exhibition hall of the German company, it is meticulous and strives for perfection, which makes people experience the rigor of the Germans and a near-perfect pursuit of Hi-End audio equipment.
Expolinear elektroakustik, the German general agent of Swans Speaker Systems Inc (USA) loudspeaker unit of HiVi Group, also participated in the exhibition. In Room 116 on the first floor of the hotel, a full range of HiVi R series speakers and Hi-end speakers were displayed. woofer. Swans loudspeaker has attracted the attention of the European audio industry with its unique product design and excellent quality.
The ribbon loudspeaker R2 developed and produced by Swans is among the best-selling high-end speaker units in Germany at a high price of 660 marks (2,600 RMB).
American Totem (Totem) company showed the proud top-level Forest speakers at the meeting. About 60% of Totem's products are sold in Europe. The top-of-the-line Forest speakers with Swans D6 speakers are the company's best-selling model in Europe and cost a whopping 8,000 DM in Germany! At the exhibition, Forest attracted many German audiophiles with its beautiful and beautiful sound.
The giant of the German Hi-end industry, Burmester, founded in 1968, is the originator and pride of the German Hi-end audio industry, and its products have occupied an important position in the German Hi-end history for decades. At the exhibition, Burmester from Berlin showed the Reference-line Lodspeaker B99, a super loudspeaker system priced at 59,800 Deutsche Marks per pair. B99 caused a strong sensation at the exhibition with its elegant German-style design, modern precise acoustic design, precise manufacturing and breathtaking sound effects. Minutes into the demo room of B99, Burmester company specially set up a sign in the demo room of B99, which said High-end Made in Germany! At the European audio equipment exhibition where high-end audio equipment gathers, B99 is the German Hi-end The industry has won honors, and the German Hi-end industry is proud to be able to manufacture such top-performing speakers!
However, the core unit of the Reference-line Lodspeaker B99 super loudspeaker system uses Hivi's R2 ribbon tweeter!
Chinese Hi-end loudspeakers have finally entered the world's most arrogant German Hi-end audio industry, and are used in the expensive flagship equipment of Burmester, the most famous brand in the German Hi-end industry, making people in the difficult national audio industry. In the middle of being inspired and seeing hope, I feel relieved behind the heavy.
In 1996, Swans went to Germany for the first time to participate in the "Hi-End Show" and tried to recommend Swans, but Europeans were not interested.
Today, four years later, HiVi speakers have become quite popular in the German high-end speaker market, and they can even be recommended alongside European famous speakers in Germany's top audio magazine "HOBBY HiFi". The magazine's editor-in-chief, Mr Bernd Timmermanns, gave Yao Hongbo a thumbs up and said, "I didn't expect China to make such a good speaker", which drew applause. Today is not what it used to be, no wonder Yao Hongbo said that he was "overwhelmed with emotion"!
Why does Hivi have today? What's the secret that it can raise eyebrows for the Chinese people? Seven words: "Sell wisdom, not sweat!"
As a unit R&D and manufacturer, HiVi hopes to be recognized and accepted by the world Hi-end industry, and let them know that China can also produce world-class top-level audio products.
In Germany, in the eyes of Germans, they all believe that only the sound they make is the most perfect, and the speaker unit of China Hivi can make them recognize and integrate into their top-level in front of such a proud Germanic nation. Hi-End loudspeaker system, we are proud and feel that the past efforts have not been in vain!
The Hi-end 2000 exhibition has come to an end, and there are many things to learn from. From the exhibition, no matter in technology, production, or brand, large foreign companies have certain advantages. How Swans adjusts the product structure, increases investment in technology, renews concepts, and uses new marketing concepts to face the increasingly competitive market should be worthy of Swans and domestic audio peers to think about.
