Swan origins from China and enjoys worldwide reputation.
Founded in 1991, Swan is China’s first professional manufacturer of high-end speakers. Decades of vigorous development have witnessed Swan growing into a world-renowned audio brand with various excellent electroacoustic products.
Since 1991, Swan has been committed to perfect sound reproduction. Our philosophy Hear the Difference is deeply rooted in our company DNA.
In 1997, Swan merged with Swan Speaker Systems, a highly regarded American audio manufacturer. And Swan logo was born. Mr. Frank Hale, the CEO and designer of the Swan Speaker at that time, started to serve as our chief designer. At the same year, we launched the world first isodynamic ribbon speaker and our journey as one of the top players in the audio industry began.
In 2011, our Zhuhai production base was established, with a building area of over 150,000 square meters. To date, we have three major industrial bases totaling 200,000 square meters, serving as strong base for our sustainable development.
In 2017, we rang the bell at the Shenzhen Stock Exchange. Stock name: HiVi Technology. Code: 002888. And then a brand-new chapter unfolded.
Swan has a full product range: Hi-Fi, home theater, multimedia active audio, power amplifier, Internet cloud audio, Hi-Fi headphones, car audio, professional audio, smart radio, conference system and speaker drivers. We have all you need for high-quality sound experience.
Swan has various cutting-edge software and hardware facilities including two professional electroacoustic anechoic chambers with ultra large cutoff frequencies as low as 50Hz and 60Hz. These are important professional facilities for the research and development of electroacoustic products and technology, ensuring our leading position in the industry.
As a high-end audio manufacturer, we are loved by consumers globally. Our speaker drivers have also won the favor and adoption of many famous audio manufacturers in Europe and America with their excellent quality and perfect sound. It is believed that Swan leads the trend of the audio industry with our high-quality speaker drivers.
With advanced electroacoustic technology combined with China's precision industrial manufacturing, Swan products have excellent sound quality and cost performance. Swan 17 times honor CES Innovation Awards, including two Best of CES, surpassing the total received by our Chinese audio peers combined.
With innovation at our heart, Swan is also keeping with the times and actively exploring the market. We are committed to responding to the market need with best products. B2C personalized consumption plus B2B business efficiency; we have built a business model that cater to various customer needs. With our forward-looking electroacoustic innovation technology, we aim to deliver the ultimate sound quality to every consumer.
ENGINEER
Chief designer Frank Hale
In 1998, at the CES show in the United States, at the Swan booth of the Swan Group, a person was usually silent, but if he talked about speaker products, technology and other issues, he could talk (but always speak slowly) The middle-aged man with a shy smile sometimes caught my attention. This was Mr. Frank Hale, the designer of the Swan speaker brand at the time. The arrogance of Americans is recognized, and there is no shortage of people in the audio industry, but you can't find this trace on Mr. Frank Hale. He pays attention to the opinions and suggestions of others, and is very willing to discuss audio and fever on an equal footing. Wait for questions, it can be said that he is a respectable designer. In the days that followed, the exchanges increased, and mutual understanding and friendship increased, so there was a very cordial greeting.
Let the mainland enthusiasts really know Mr. Frank Hale from the M1 speaker of Swan. This speaker was praised by the expert group at the third domestic audio-visual equipment exhibition. The level of bright, high, medium and bass is very good. Harmonious, transparent, and balanced sound characteristics have made Mr. Frank Hale and Swan Group famous, and M1 has become one of the successful speaker designs in the eyes of enthusiasts.
R&D EQUIPMENTS
Swan has established two professional electro-acoustic anechoic chambers in production base in Guangzhou and Zhuhai respectively, which are the most important professional facilities for the research and development of electro-acoustic products and technology. Swan has all kinds of advanced electro-acoustic R&D equipment and design software in the world.
CORPORATE CULTURE
1. Company Mission:
Focused on sound quality, we dedicate the most top-tier audio and video products to music and sound enthusiasts.
2. Company Vision:
To represent China and secure a place in the history of the world's audio industry development.
3. Company Values:
Sound quality is always the bottom line for SWAN, and we innovate with the principle of ensuring sound quality.
4. Company Quality Policy:
Full participation, complete process control, timely delivery of products that fully satisfy our customers.
5. Company Business Philosophy:
People-oriented, honest management; superior service, win-win development.
